Archive for February, 2013

And so the marketing begins

February 27, 2013

Once a book is finished, a writer who is affiliated with a traditional publishing house can wait anywhere from 6 to 18 months for his or her book to actually be released. And yes, there are some sound reasons for this.

But self publishing is a different story. In fact, its immediacy is one of the reasons so many authors are discarding the old publishing model.

In a blog of a just a few weeks ago, I wrote about receiving and proofing the final manuscript of Kiss and Tell from our book designer Brion Sausser. And here I am again, already saying “The book is out! The book is out!”

In between, many things happened of course. Thank goodness for Brion, who navigated all the various sites and formats we wanted Kiss and Tell to be available for. Different platforms are set up for Kindle, Nook and printed books on Amazon, so Brion’s uploads had to satisfy every category for each format.

Once CreateSpace cleared us for take off, I ordered three proof copies of the book in print form. I gave one to Mo’s well-read nurse Mary, one to Mo and kept one for myself. We all spent the weekend reading, trying to find typos and problems. As a longtime newsroom employee, I know only too well that scanning page proofs differs from computer reading—and sure enough, we all found some errors.

But forget about a months-long wait: On Feb. 4, just days after we finished proofing our books, Kiss and Tell appeared for sale on Amazon! I learned this because Dr. Mo sent me a text IN ALL CAPS to this effect at 6 a.m., which definitely got me out of bed and heading for the computer. Honestly, it felt like Christmas morning, complete with the flutter of excitement in my stomach.

Naturally, other titles and products using “Kiss and Tell” (it’s a popular title for mysteries) were the first things that popped up in a search, and at first I was hard put to locate us online. But I’m happy to report that during the past week, most searches on Amazon of just those three words bring our book up as the No. 1 listing. Since we started out three-quarters of the way down on Page 7 of the search, I consider that a nice bit of progress!

I’m a novice on all the nuances of online search optimization, but I do know that good reviews on Amazon by “verified” readers go a long way toward lifting your profile. Verified reviewers—I learned last week—are those who bought their book on Amazon (which Amazon can of course check). The giant book seller instituted the distinction some time back when authors desperate for feedback created fake online profiles in order to “review” their own books. When you write a review on Amazon AND if you bought the book from them, you’ll get a box to check saying you can elect to be a “verified” reviewer.

Yes. Things have gotten very complicated in the world. Since so little face-to-face interaction occurs anymore, the machines are trying to find ways to keep feedback in all forms legitimate. Small sigh. It’s sad how deceptive people are willing to be.

But I digress! Next up for me is the considerable marketing aspect of this process. I’ve been taking notes for months and have a long list of suggestions for who to contact and how to get the word out. Now I’m making my way through the list, although I confess I’m fairly haphazard as to the order. I kind of do what I’m in the mood to do that day, whether it’s calling a book store and exploring their requirements to hold a book signing or writing the PRWeb.com press release (which went out Feb. 8!).

Happily, I’ve already been interviewed by a reporter at the Arizona Republic working on a story about Boomer sex. This is quite a coup, since newspapers still reach a much wider audience than any conceivable book signing could. I have a friend in the newsroom there who told a reporter about Kiss and Tell, who in turn passed my name along to another reporter who’d been assigned the Boomer sex story. Pretty serendipitous if you ask me, especially when you consider that the article came out during a visit to Phoenix I’d already planned, so I was able to use it when I approached an independent book store about a signing.

That book signing, I’m delighted to say, received final approval earlier this week. Therefore, the first “book store book signing” for Kiss and Tell will happen June 1 at Changing Hands, an awesome independent book store I first visited in December, when my former roommate and I flew to Phoenix for a visit that just happened to coincide with Bruce Springsteen’s final Wrecking Ball tour date in the United States. (Bruuuuuuce!)

Patti and I stayed with our pal Diane, a Scottsdale resident who is as bookish as we are, and knew enough to introduce us to Changing Hands, a dream of an independent book store. The store carries every title you hope for, and features a gift and card department that makes it impossible to spend less than an hour browsing. Fortunately, there’s an adjoining cafe/sandwich shop with very tasty food, so you can fuel up and return for more exploration. Yes, we did.

Changing Hands reminds me of BookPeople in Austin, another stellar independent book store where I hope to schedule an event. (Maybe I’ll even get motivated to call them TODAY. I want so much to be on their calendar . . . )

I’ve had some luncheon speaking gigs this month, and last night, Dr. Whelihan and I had a magical evening in the company of a women’s group called Goddess Within. Much laughter, much friendship, much fun around the book signing table. I could do that every night.

If you’re a Facebook friend, this news about Kiss and Tell finally being available won’t come as a surprise. For you others, I’m sorry for the slight delay in notification. I was out of town for six days in the middle of all this and let my blog duties slide. Shame!

And now . . . I shall return to my awaiting marketing efforts, because I want to give Kiss and Tell every chance to succeed in today’s (crazy!) market.

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