Archive for March, 2013

A new perspective on the power of the press

March 24, 2013

I’m riding high right now, admittedly, because a few days ago I spoke about “Kiss and Tell” to a local book club and sold lots of copies in that posh country club setting. The members asked smart questions when I finished my half-hour talk, and then lined up to purchase the book, which I was naturally thrilled to autograph.

But most of the time, marketing a book is a behind-the-scenes job, with only the very tip of that iceberg being public appearances that translate into book sales. I’ve verified the conventional wisdom that the skills needed to write a book are totally different from the skills required to then launch it in the marketplace. Self-publishing—as my partner and I did—means you have to quickly switch from one skill set to another; otherwise your beloved book will languish once your family and best friends have purchased their copies.

I try to make progress every day on getting the word out. My digital marketing skills are fairly dismal, but a savvy friend is giving me tips and I’m trying to implement all the suggestions about Google+, LinkedIn, Twitter and more. I did score an interview at Austin’s famous BookPeople (which I mentioned I was hoping to land in my last blog) and the coordinator there sounds like she will be happy to find a slot for me to hold a book-signing there in the summer. To maximize exposure, I’ll try to set up other events around that book signing, as I’m doing in Phoenix.

Speaking of Phoenix, I found out about a wonderful women’s group there called Wild Boomer Women, who get together for adventures such as hot-air balloon rides, theater outings, cruises, happy hours and more. I emailed the president to see if I could interest her in having me talk with one or several of her chapters about “Kiss and Tell” when I’m in town. But that was 9 days ago and I’m still waiting to hear back from her.

I have a couple of other “fishing hooks” I’ve thrown out into book media land, and I wish I knew the formula for how long you wait to hear from someone before following up with a gentle nudge.

It doesn’t make sense to give up after just one contact: To wit, I waited 11 weeks to hear back from a hard-working friend I emailed at Entertainment Weekly and finally took the plunge to call him, only to discover my oh-so-carefully-worded missive had been routed to his spam file.

When we talked he was happy to give me the name of the right person at his magazine to contact for coverage, and I was very glad I had taken the initiative to call. And yet, when I’m asking for a favor—even if it’s just contact information—I worry that my recipient is going to be annoyed at my request or just too busy to respond altogether. Living constantly in that tentative frame of mind is not a particularly comfortable space to inhabit, I’m finding.

Back when I was a newspaper features editor, I knew I had it good, but I’m realizing afresh how nice it is to be in a position to sift through all the ideas that come across your desk and choose what you want to cover . . . rather than being the abiding supplicant, that hopeful, powerless one who waits for another to bless their idea with publicity or coverage.

Well. Turnabout is fair play. It’s helpful (if humbling) to view the world from this angle, and I’m grateful for the learning experience.

I’m also very thankful to be marketing a fun product I believe in. I can’t imagine navigating this territory if I was peddling, say, draperies or used cars. There’s a story I never want to write!

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