Archive for December, 2012

Choosing a cover

December 20, 2012

Without tips from my blogging friend in West Palm, and working without wifi at my mother’s house in Austin, I’m unable to upload all the choices Maureen and I received from Brion for the book cover of Kiss and Tell. However, I will upload them for everyone to see when I return to Florida.

Some of the covers were too explicit for us, but book designer Brion was trying to push the envelope a little, and get us thinking about the ways that sex can help sell the book. Since Kiss and Tell focuses on sexual desire, obviously you want a cover that is sensual, maybe romantic, even sexy. However, we didn’t want to step into raunchiness, but making that call is very individual. At some point, I realized not everyone could possibly agree on the best cover—and after that it got easier.

The winning design incorporates a close-up photo of a couple, with the man leaning in to kiss the woman’s neck. I found it too reminiscent of a romance novel cover at first, as did a couple of friends. But it was also the clear favorite of Maureen and several of my own friends.

I tended to favor two other designs, one which incorporated the pink, pursed lips that adorn our business cards (love them!) and the other which featured a stylish photo taken in a lush hotel lobby of an anonymous woman’s legs, encased in sexy black heels. The seated woman is wearing a tasteful little black dress, but is shown just from the waist down. Very classy.

I asked for many opinions, as did Maureen. And Brion sent some adjustments and redesigns along the way based on our input. I admit, I changed my mind several times. Finally, a patient of Maureen’s who looked at the covers one day when Maureen put the three finalists up in her gynecology office, said something that changed my thinking.

“I know what the book is about,” she said (she was one of the in-depth interviewees), “so I actually like the woman seated on the sofa in the lobby, because that most accurately reflects the book. But if I didn’t know what the book was about, the cover with the couple kissing is the one I’d pick up and look at.”

And there you go. Anyone who already knows what the book is about—or has listened to a talk by Maureen or I—will likely be intrigued enough to consider buying it . . . and they won’t care what’s on the cover. They’ll know what’s inside and have already decided on its value. But for the cold-call customer, we needed something with a powerful draw.

And so the kissing couple was selected.

I was happy with Brion’s tweak to the cover: It was such an intense close-up that I could see the woman’s pores and I really wanted him to zoom out a little. Once that was done, I was on board and we gave Brion the green light.

Today I visited the branch library near Mom to use their wifi and emailed Brion all the endorsements I collected for the book jacket. I still need to write the cover type, which I seem to be procrastinating about in my usual efficient fashion. Ugh. It’s 100 words, give or take. What is my problem?

All I want for Christmas is the gift of flowing, graceful sentences. Hope Santa is listening!

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Kissing and telling … and telling

December 5, 2012

I am thrilled to report that the revision stage of Kiss and Tell is now complete, and the entire manuscript is in the capable hands of Brion Sausser, a book designer in California.

Although I’m sure there will be a proofing process—electronically, I’m guessing—I am proclaiming the writing phase OVER. The final weeks turned into a rather painful process, as I raced to make many of the changes my beta readers suggested. Corralling 455 pages of type is about as fun as it sounds. After wrestling with the words for so many months, the final polish was hampered by just how familiar I was with the material.

That’s the beauty of beta readers. They found rough spots, confusing syntax, missing words, repetitions and more. If I had it to do over, I would have definitely enlisted my beta readers before we hired Tiffany do to the editing work. But you live and learn. This is my first book. If this turns into the biggest regret I have over Kiss and Tell, I can easily live with that.

As publication loomed, Maureen and I circled back around to the book’s title, in order to finalize the subhead. (Maureen is the Wellington gynecologist whose patients filled out our survey on sexual desire and are the characters in Kiss and Tell.) Our working subhead was Sexy Secrets from Behind the Gynecologist’s Door, but we had worried from the start about using the gyno word in the title. It’s an ugly word and it carries an unpleasant visual as well.

So we polled some friends (mostly hers) with some sample subheads, among them Frank Talk From Women about their Sexual Desire, Secrets of Sexual Desire from Women of All Ages and Women of all Ages Tell the Truth about Sexual Desire.

Yes, I realize the distinctions are fine, but titling a book is nothing if not an exercise in squeezing the most and best meaning out of every single word.

Feedback from our public was helpful, but also confusing. Many people voted for the Frank head; just as many said the word was old-fashioned or made them think of a guy’s name instead of women’s desire. Suggestions came in to incorporate words such as “riveting,” “candid,” “explicit” or “raw and unedited.”

After much debate and vote counting, we created four finalists and sent the list back around to our polling group. We asked for votes only, no more suggestions of new titles, since we felt we were closing in on a winner. Of the finalists, Maureen liked Sexy Talk From Women of all Ages about their Desires; I thought it sounded too Cosmo girl. She rightly pointed out that a book’s title should first of all, SELL the book. We waited to see what the votes said.

The winner by a landslide (with 17 votes) was Secrets of Sexual Desire from Women of All Ages. We were very happy with that and Maureen was planning to make an adjustment on our website to that effect.

But then, on Nov. 24, Maureen and I met to have our author photos taken and I asked her to consider yet another change. My riding buddy Ken had reminded me the night before of how intriguing specific numbers can be, and so I asked Maureen what she thought of adjusting the subhead to Secrets of Sexual Desire from Women 15 to 97.

I told her that naming exact ages is more likely to catch people’s attention, as they think “97? 97!” Or “15?” Although I liked the lyricism of the phrase of All Ages, I agreed with Ken’s assessment that 15 to 97 would sell more books.

After all the polling and consideration of outside opinions, Maureen and I knew it was ultimately up to us, so that morning we chatted a bit and then just decided: Yep, we’re gonna use the ages.

So there it is. Kiss and Tell: Secrets of Sexual Desire from Women 15 to 97 is a done deal.

Stay tuned for an update next week on book cover designs. Brion has already sent us 8 samples and we’re debating the merits of erotic vs. sexy vs. serious vs. age appeal, with shades of typography and color choice thrown in to keep it interesting (and complicated).

Hopefully I’ll also be able to narrow down the date the book will be available. It’s going to be early next year, but that’s the best I can do right now. Stay tuned.

Just think, before you know it, Maureen and I will be asking to speak at your community groups and book clubs! Don’t be shy! Get us on your calendars. We kiss and tell.