Mass Marketing

The best argument against self-publishing is the simple fact that most writers yearn to write books, not market books.

I’m glad Dr. Whelihan and I went the self-publishing route, and we’ve been amazingly successful getting the word out about  “Kiss and Tell,” but let me assure you that securing media attention and exposure in magazines, newspapers, radio and TV for any book, product or idea these days is very difficult and much more time consuming than people realize.

After a certain number of months thinking about ways to talk to people about the book you’ve written on sexual desire, let’s just say the desire wanes.

I find that half my time is spent just trying to ferret out the correct contact people at media organizations to pitch to. That’s half the battle right there, because there’s no point mailing your product into a black hole. Even with my former newspaper experience, I struggle with this all the time.

So you can imagine my excitement when I saw that “Kiss and Tell” had finally cracked a national magazine. Yep. The Aug. 26 edition of Publishers Weekly carried not only a description of our book, but also a thumbnail of the cover. Since only a few covers per page were used, I chose to be complimented that we were among those selected.

But how do you break into more of those larger markets/audiences and therefore increased sales? What I’ve had lots of practice at is speaking with 20-50 people about my topic and connecting with them one on one. I love signing books and chatting afterward with audience members, hearing their stories and feeling that bond. I’ve talked to groups as large as 140, but I don’t have a famous name that gathers many more people than that to a venue.

What I need is a TV audience, right?

So . . . speaking of TV audiences . . . a PR firm approached Dr. Whelihan and I about representing us and they happen to have a lot of contacts in broadcast media, which is a good fit for us, since we’ve already done a pretty good job pitching the book to local print media. I’m shocked by how expensive it is to secure their services though—more than a couple thousand dollars a month!

But when I look at how difficult it is to attract anyone’s attention in today’s society, and I look at the competition out there from both professionals and amateurs (and I assess how hard we’ve been working already to do this exact thing), I’m wondering if maybe it isn’t time to bring in some help.

It’s not as if I’ve stopped my own marketing efforts. Far from it. When Miley Cyrus made her ridiculous remarks last week on “The Today Show” about how people over 40 lose interest in sex, one of “Kiss and Tell’s” local fans took to Kathie Lee and Hoda’s website to tell the two morning show hosts to read my book and learn first-hand what women of a certain age were saying about their sex lives.

So I quickly dropped a copy of the book in the mail to 30 Rockefeller Plaza, along with a two-pack of Oral-B Pulsar toothbrushes and a cute note for Hoda and Kathie Lee. (I did the same for Dr. Oz when he visited West Palm three months ago.) My fingers are crossed. But you can’t count on lightning to strike. You can hope, but you have to drop a lot of lines in the water to hook one of these talk show personalities. Everyone is trying to get their attention.

So what do you guys think? Is it worth the gamble to spend money that could boost sales? The PR company loves the idea of pitching sex to Florida’s morning talk shows. They are more accustomed to difficult topics such as stamp collecting (seriously) and are thrilled at the prospect of what they consider an easy sell. I’m thinking there’s a good chance we could justify the investment, but I’m nervous, naturally. Reader input welcome!

Meanwhile, I’m packing for a trip to Austin. I leave in two days and am looking forward to several book signing events, meetings with friends old and new, family time and fall weather.

Color me thrilled.

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Managing expectations

The traveling that’s required to market “Kiss and Tell” has provided me with plenty of excuses for not keeping up with my blog. Granted, none of the excuses are good ones, but they are new. So they have effectively soothed the guilt over my month-long lapse.

I’d have been better off blogging every other day, because then I could perhaps capture the shifting moods and perceptions I’ve undergone concerning this whole marketing process. Why is it that no matter how people warn you of what’s ahead, we always manage to think our experience will be different, manageable and entirely in sync with the scenario we’ve resolutely constructed in our mind?

Or is it just me who does that?

After the solitude of the writing experience, I was more than ready for the public aspects of book selling. And I have enjoyed every chance I’ve had this summer to put “Kiss and Tell” in front of readers and share what I learned from the amazing women who became the characters for the book.

But the cost of traveling (which I’ve done very cheaply) adds up, especially when you combine gas, airline and hotel expenses with the fees associated with book store appearances (many have a community room fee of $100 to $250) and the occasional buy-back costs that kick in if you overestimate how many books might be sold in one night.  It’s hard. You want to think positive before an event, but if you are too optimistic, you’ll get hit with a hefty price tag buying back your own books—at retail, not wholesale.

Actually, that only occurred at the Barnes & Noble signing I arranged in Phoenix. All the independent stores I’ve dealt with have just relied on me to mail them our self-published books from my CreateSpace account. And after those events, excess books are just mailed back to me in South Florida.

But because “Kiss and Tell” is considered non-returnable, Barnes & Noble stores basically don’t want anything to do with us. The manager at the Phoenix store was just a really great guy who decided to take a chance on me because I walked into his store cold turkey and won him over.

I’ve since taken steps to address this non-returnable handicap, especially after I spoke with a representative of Barnes & Noble’s small press department in New York. A while back I sent B&N corporate a letter asking if they’d stock “Kiss and Tell” but got a rejection form letter in return. Basically the message was: “Of course you want us to carry your book; we’re great. But it’s unrealistic because there are too many self-published titles out there and 90 percent of them sell 100 copies or fewer, mostly to friends and family.”

Wow. Thanks.

I’m guessing whoever opened the mail didn’t read the synopsis I sent or the press clippings or the sales info, which indicated we’d already sold about 8 times as many books as the typical self-published book.

So, I got on my high horse and wrote a second letter asking them to reconsider, and to tell me what kind of sales figures we’d have to achieve for them to add us to their shelves.

And that’s when the B&N rep called from New York. She said our book already had enough sales and that B&N would definitely stock “Kiss and Tell” but for the fact that it’s classified as non-returnable, and warehouse-wise and storage-wise and inventory-wise it’s apparently impossible for Barnes & Nobles to order non-returnable books.

So I called my wonderful book designer Brion Sausser to find out if we could change this and he did some digging and said YES! Per his instruction, I’ve contacted my representative at Lightning Source (which we joined back when the book debuted) and supposedly it’s a doable change. CreateSpace can’t make it happen, but Lightning Source can. Why this is, I cannot tell you. When I figure it out, I’ll share.

Meanwhile, I’m now preparing for Texas book events in Austin (July 19) and Houston (July 22). The two Phoenix events were great, although the one at Changing Hands drew lots more people than the one at Barnes & Noble. Yes, it was 112 degrees the day of the B&N event, and there were lots of high school graduations in the area that day, but still . . .  those are just excuses. I can’t tell you definitely why one event gets more turnout than another. I can just tell you that for each event I try to spread the word as best I can.

But as I alluded to at this blog’s start, keeping one’s spirits up 24/7 while one “spreads the word” is far harder than I expected it to be. I’ll circle back around on that complicated process in a future blog.

To give you a taste of the back-to-back travel I’ve been indulging in this summer, allow me to note that I flew straight from Phoenix to Grand Rapids, Mich., to spend a week with my sisters and Mom to celebrate her 85th birthday. The morning after I returned to West Palm from Michigan, I drove to Boynton Beach for a weekend dog sitting job, which meant that when it ended, I had just two days back in my condo to pack for a road trip with my cycling buddy to St. Louis and Cape Girardeau. (We were looking for fun and adventure and also some book selling opportunities along the way.)

We pulled out in his van on June 24th, and I flew home from St. Louis on July 2. Three days later I started a week-long dog sitting job that ended the same day I started a pet sitting job in the house I’m in right now. It ends Monday and on Wednesday I fly to Texas for 10 days. Two days after I return to Florida, I start the first of four August pet-sitting gigs (including one in Key Largo! Woot!)

I adore traveling; during the time I was writing “Kiss and Tell” I deeply missed the excitement and joy it brings me. But not surprisingly, I feel a bit unmoored these days, ping ponging from place to place, taking in new faces and experiences, but lacking the time to process and absorb lessons along the way.

With so little time spent in ordinary pursuits at my familiar home base, I sometimes catch myself wondering “Now, who are you again?”

Life as a bookseller

Retail was never my calling.

My early efforts to earn money didn’t include stints at clothing stores, sit-down restaurants or grocery stores. Instead I taught gymnastics at a rec center, bussed tables at a cafeteria and played receptionist at an H&R Block office during tax season. So my sales skills, if indeed one could call them that, were honed amid the bare bones landscape of door-to-door dealings as I peddled Girl Scout cookies annually for perhaps six years. (Yes, I was a Girl Scout for a long time.)

Let’s agree that this rudimentary training did little to entice me into the world of retail. Sure, in my journalism career, I feel like I “sold” the product of the news every day, and was an enthusiastic spokesperson ready to recount the reasons why a daily subscription was a bargain. But my pay has never been linked to sales or percentages, so I’ve never felt that pressure to “move product.”

Till now, of course.

Selling Kiss and Tell is a full-time job. I decided to devote the spring and summer seasons to spreading the word any way I can, whether through interviews, talks, social media, book-signings, chance encounters or just plain begging for coverage. I have a small, black notebook that I’ve used to jot down marketing ideas for months, and every few days I page through it to remind myself of what’s yet to be done. It lists everything from the email address and phone number of an acquaintance who belongs to the Red Hat Society to a reminder that I need to send Kathie Lee and Hoda of Today a copy of the book.

For the Today show gals, I will use the same tactic I employed for Dr. Oz, who was in South Florida recently for a wellness seminar at Gardens Mall. I put a copy of Kiss and Tell in a brightly colored bag with his name on it, and included an Oral-B battery-operated toothbrush. A ribbon attached to the toothbrush held a note reading: “Why is a respected gynecologist recommending this toothbrush as an enhancement to her patients’ sex lives? Turn to Page 3 and find out.”

Call it guerrilla marketing.

I was unable to hand my gift to Dr. Oz himself. About a thousand people were there before me. But I left it with his handlers, who were collecting all manner of Oz offerings for their famous boss. I feel cheered by the effort. And though the daily rewards are small, I rarely feel discouraged.

Sooner or later, something will come of all this. My friend Libby, who worked in a PR firm, says you’re after just that one break, that one contact, the one book that makes it to the right desk. You don’t know which book it will be, but it arrives at the perfect moment and its recipient decides to share Kiss and Tell with the world. That’s the goal!

Meanwhile, I’m finding genuine satisfaction along the way. Last Thursday’s book signing at The Palm Beach Post was truly fun for me and I had this moment about three-quarters of the way through when I felt completely grounded and secure and also thrilled. I realized I was comfortable talking about this sensitive topic, and had a glimmer of how passionate I feel about sharing what I’ve learned in order to bring about more understanding on the subject of sexual desire. And I simultaneously sensed that the audience was with me, was receptive and open to everything I was hoping to impart. It was really a special moment.

And considering that I was a bit anxious heading into this event (because it was my first public book-signing), the fact that I had such a great time in the moment means I can use that experience to talk myself out of future nervousness. Call it self soothing.

Clearly, I’m a novice  in the world of retail marketing, so I have much to learn. But when a Girl Scout cookie badge marks your sales success up till now, you take your small victories where you can!

And so the marketing begins

Once a book is finished, a writer who is affiliated with a traditional publishing house can wait anywhere from 6 to 18 months for his or her book to actually be released. And yes, there are some sound reasons for this.

But self publishing is a different story. In fact, its immediacy is one of the reasons so many authors are discarding the old publishing model.

In a blog of a just a few weeks ago, I wrote about receiving and proofing the final manuscript of Kiss and Tell from our book designer Brion Sausser. And here I am again, already saying “The book is out! The book is out!”

In between, many things happened of course. Thank goodness for Brion, who navigated all the various sites and formats we wanted Kiss and Tell to be available for. Different platforms are set up for Kindle, Nook and printed books on Amazon, so Brion’s uploads had to satisfy every category for each format.

Once CreateSpace cleared us for take off, I ordered three proof copies of the book in print form. I gave one to Mo’s well-read nurse Mary, one to Mo and kept one for myself. We all spent the weekend reading, trying to find typos and problems. As a longtime newsroom employee, I know only too well that scanning page proofs differs from computer reading—and sure enough, we all found some errors.

But forget about a months-long wait: On Feb. 4, just days after we finished proofing our books, Kiss and Tell appeared for sale on Amazon! I learned this because Dr. Mo sent me a text IN ALL CAPS to this effect at 6 a.m., which definitely got me out of bed and heading for the computer. Honestly, it felt like Christmas morning, complete with the flutter of excitement in my stomach.

Naturally, other titles and products using “Kiss and Tell” (it’s a popular title for mysteries) were the first things that popped up in a search, and at first I was hard put to locate us online. But I’m happy to report that during the past week, most searches on Amazon of just those three words bring our book up as the No. 1 listing. Since we started out three-quarters of the way down on Page 7 of the search, I consider that a nice bit of progress!

I’m a novice on all the nuances of online search optimization, but I do know that good reviews on Amazon by “verified” readers go a long way toward lifting your profile. Verified reviewers—I learned last week—are those who bought their book on Amazon (which Amazon can of course check). The giant book seller instituted the distinction some time back when authors desperate for feedback created fake online profiles in order to “review” their own books. When you write a review on Amazon AND if you bought the book from them, you’ll get a box to check saying you can elect to be a “verified” reviewer.

Yes. Things have gotten very complicated in the world. Since so little face-to-face interaction occurs anymore, the machines are trying to find ways to keep feedback in all forms legitimate. Small sigh. It’s sad how deceptive people are willing to be.

But I digress! Next up for me is the considerable marketing aspect of this process. I’ve been taking notes for months and have a long list of suggestions for who to contact and how to get the word out. Now I’m making my way through the list, although I confess I’m fairly haphazard as to the order. I kind of do what I’m in the mood to do that day, whether it’s calling a book store and exploring their requirements to hold a book signing or writing the PRWeb.com press release (which went out Feb. 8!).

Happily, I’ve already been interviewed by a reporter at the Arizona Republic working on a story about Boomer sex. This is quite a coup, since newspapers still reach a much wider audience than any conceivable book signing could. I have a friend in the newsroom there who told a reporter about Kiss and Tell, who in turn passed my name along to another reporter who’d been assigned the Boomer sex story. Pretty serendipitous if you ask me, especially when you consider that the article came out during a visit to Phoenix I’d already planned, so I was able to use it when I approached an independent book store about a signing.

That book signing, I’m delighted to say, received final approval earlier this week. Therefore, the first “book store book signing” for Kiss and Tell will happen June 1 at Changing Hands, an awesome independent book store I first visited in December, when my former roommate and I flew to Phoenix for a visit that just happened to coincide with Bruce Springsteen’s final Wrecking Ball tour date in the United States. (Bruuuuuuce!)

Patti and I stayed with our pal Diane, a Scottsdale resident who is as bookish as we are, and knew enough to introduce us to Changing Hands, a dream of an independent book store. The store carries every title you hope for, and features a gift and card department that makes it impossible to spend less than an hour browsing. Fortunately, there’s an adjoining cafe/sandwich shop with very tasty food, so you can fuel up and return for more exploration. Yes, we did.

Changing Hands reminds me of BookPeople in Austin, another stellar independent book store where I hope to schedule an event. (Maybe I’ll even get motivated to call them TODAY. I want so much to be on their calendar . . . )

I’ve had some luncheon speaking gigs this month, and last night, Dr. Whelihan and I had a magical evening in the company of a women’s group called Goddess Within. Much laughter, much friendship, much fun around the book signing table. I could do that every night.

If you’re a Facebook friend, this news about Kiss and Tell finally being available won’t come as a surprise. For you others, I’m sorry for the slight delay in notification. I was out of town for six days in the middle of all this and let my blog duties slide. Shame!

And now . . . I shall return to my awaiting marketing efforts, because I want to give Kiss and Tell every chance to succeed in today’s (crazy!) market.

Choosing a cover

Without tips from my blogging friend in West Palm, and working without wifi at my mother’s house in Austin, I’m unable to upload all the choices Maureen and I received from Brion for the book cover of Kiss and Tell. However, I will upload them for everyone to see when I return to Florida.

Some of the covers were too explicit for us, but book designer Brion was trying to push the envelope a little, and get us thinking about the ways that sex can help sell the book. Since Kiss and Tell focuses on sexual desire, obviously you want a cover that is sensual, maybe romantic, even sexy. However, we didn’t want to step into raunchiness, but making that call is very individual. At some point, I realized not everyone could possibly agree on the best cover—and after that it got easier.

The winning design incorporates a close-up photo of a couple, with the man leaning in to kiss the woman’s neck. I found it too reminiscent of a romance novel cover at first, as did a couple of friends. But it was also the clear favorite of Maureen and several of my own friends.

I tended to favor two other designs, one which incorporated the pink, pursed lips that adorn our business cards (love them!) and the other which featured a stylish photo taken in a lush hotel lobby of an anonymous woman’s legs, encased in sexy black heels. The seated woman is wearing a tasteful little black dress, but is shown just from the waist down. Very classy.

I asked for many opinions, as did Maureen. And Brion sent some adjustments and redesigns along the way based on our input. I admit, I changed my mind several times. Finally, a patient of Maureen’s who looked at the covers one day when Maureen put the three finalists up in her gynecology office, said something that changed my thinking.

“I know what the book is about,” she said (she was one of the in-depth interviewees), “so I actually like the woman seated on the sofa in the lobby, because that most accurately reflects the book. But if I didn’t know what the book was about, the cover with the couple kissing is the one I’d pick up and look at.”

And there you go. Anyone who already knows what the book is about—or has listened to a talk by Maureen or I—will likely be intrigued enough to consider buying it . . . and they won’t care what’s on the cover. They’ll know what’s inside and have already decided on its value. But for the cold-call customer, we needed something with a powerful draw.

And so the kissing couple was selected.

I was happy with Brion’s tweak to the cover: It was such an intense close-up that I could see the woman’s pores and I really wanted him to zoom out a little. Once that was done, I was on board and we gave Brion the green light.

Today I visited the branch library near Mom to use their wifi and emailed Brion all the endorsements I collected for the book jacket. I still need to write the cover type, which I seem to be procrastinating about in my usual efficient fashion. Ugh. It’s 100 words, give or take. What is my problem?

All I want for Christmas is the gift of flowing, graceful sentences. Hope Santa is listening!

Kissing and telling … and telling

I am thrilled to report that the revision stage of Kiss and Tell is now complete, and the entire manuscript is in the capable hands of Brion Sausser, a book designer in California.

Although I’m sure there will be a proofing process—electronically, I’m guessing—I am proclaiming the writing phase OVER. The final weeks turned into a rather painful process, as I raced to make many of the changes my beta readers suggested. Corralling 455 pages of type is about as fun as it sounds. After wrestling with the words for so many months, the final polish was hampered by just how familiar I was with the material.

That’s the beauty of beta readers. They found rough spots, confusing syntax, missing words, repetitions and more. If I had it to do over, I would have definitely enlisted my beta readers before we hired Tiffany do to the editing work. But you live and learn. This is my first book. If this turns into the biggest regret I have over Kiss and Tell, I can easily live with that.

As publication loomed, Maureen and I circled back around to the book’s title, in order to finalize the subhead. (Maureen is the Wellington gynecologist whose patients filled out our survey on sexual desire and are the characters in Kiss and Tell.) Our working subhead was Sexy Secrets from Behind the Gynecologist’s Door, but we had worried from the start about using the gyno word in the title. It’s an ugly word and it carries an unpleasant visual as well.

So we polled some friends (mostly hers) with some sample subheads, among them Frank Talk From Women about their Sexual Desire, Secrets of Sexual Desire from Women of All Ages and Women of all Ages Tell the Truth about Sexual Desire.

Yes, I realize the distinctions are fine, but titling a book is nothing if not an exercise in squeezing the most and best meaning out of every single word.

Feedback from our public was helpful, but also confusing. Many people voted for the Frank head; just as many said the word was old-fashioned or made them think of a guy’s name instead of women’s desire. Suggestions came in to incorporate words such as “riveting,” “candid,” “explicit” or “raw and unedited.”

After much debate and vote counting, we created four finalists and sent the list back around to our polling group. We asked for votes only, no more suggestions of new titles, since we felt we were closing in on a winner. Of the finalists, Maureen liked Sexy Talk From Women of all Ages about their Desires; I thought it sounded too Cosmo girl. She rightly pointed out that a book’s title should first of all, SELL the book. We waited to see what the votes said.

The winner by a landslide (with 17 votes) was Secrets of Sexual Desire from Women of All Ages. We were very happy with that and Maureen was planning to make an adjustment on our website to that effect.

But then, on Nov. 24, Maureen and I met to have our author photos taken and I asked her to consider yet another change. My riding buddy Ken had reminded me the night before of how intriguing specific numbers can be, and so I asked Maureen what she thought of adjusting the subhead to Secrets of Sexual Desire from Women 15 to 97.

I told her that naming exact ages is more likely to catch people’s attention, as they think “97? 97!” Or “15?” Although I liked the lyricism of the phrase of All Ages, I agreed with Ken’s assessment that 15 to 97 would sell more books.

After all the polling and consideration of outside opinions, Maureen and I knew it was ultimately up to us, so that morning we chatted a bit and then just decided: Yep, we’re gonna use the ages.

So there it is. Kiss and Tell: Secrets of Sexual Desire from Women 15 to 97 is a done deal.

Stay tuned for an update next week on book cover designs. Brion has already sent us 8 samples and we’re debating the merits of erotic vs. sexy vs. serious vs. age appeal, with shades of typography and color choice thrown in to keep it interesting (and complicated).

Hopefully I’ll also be able to narrow down the date the book will be available. It’s going to be early next year, but that’s the best I can do right now. Stay tuned.

Just think, before you know it, Maureen and I will be asking to speak at your community groups and book clubs! Don’t be shy! Get us on your calendars. We kiss and tell.

The lap of luxury

Through no accomplishment of my own, I am spending tonight at the PGA National Resort and Spa free of charge.

I’ve just completed a sunset walk around the pool and club house area and strolled over to the spa area, which I decided to locate since I’ll be heading over at 10 in the morning for a “neck and shoulder massage; $90 gratuity included.”

Should you be wondering how in the world I got so unbelievably lucky, let me answer by saying that people are SO NICE.

I was slated to dog sit for a one-night gig so that the owners of a sweet little chihuahua could use their soon-to-expire coupon for a complimentary night at PGA (yes, home to the Honda Classic.) The client called the day before and announced she had good news and bad news. The bad news was that 14-year-old Tabby had a cough, and though she seemed OK, Tabby had just started taking medication and Mom didn’t feel right leaving her when she wasn’t feeling perky. The good news was that if I chose, I was welcome to use the certificate!

Well, I am on a mad deadline to deliver Kiss and Tell‘s revised manuscript to our book designer by Dec. 5, but I figured, ‘Hey, I can work in serene, posh surroundings just as easily as I can beside the construction zone that Southern Boulevard (30 yards from my front door) has turned into lately. Why not?’

Brief digression to point out that dog people are THE BEST. My dog sitting clients are so kind, so welcoming, so sweet and so treasured by me. And then to receive a generous offer like this confirms it once again.

So this morning as I’m packing up to drive the 6 or 7 miles over here, I email book partner Maureen about something else and I happen to mention my plans. “Hold on,” she replies. “When are you going? I have a gift card for spa services there that’s about to expire. You could use it.”

That much good karma coming together at one time is astonishing, let’s face it. Over the top, right? But it all worked out. Maureen donned her motorcycle gear and rode her Harley (yes) over to my condo this morning to hand off said gift card. She headed across the bridge for a beautiful ride on Palm Beach; I finished loading my car and arrived here at PGA by 12:15.

Everyone on staff here is super nice, and even though check-in isn’t till 4, if rooms are ready they are happy to assign you one. I was settled in and headed to the pool in no time—but not before I called the spa to check out their services and decide which exotic treatment I was going to use my gift card for!

After just a few short hours, I feel like a different person. The quiet, the green of the golf course and this evening’s cheerful twinkling Christmas lights out front—combined with the sun absorbed poolside this afternoon—have combined to lull me out of the noisy, chaotic jumble I’d accumulated in my head.

I’ve been ridiculously stressed about this upcoming deadline, alternating between a deer-in-headlights inability to decide what to do next and panicked stabs at completing the revisions that the three “fat” chapters are desperately crying for. One of my beta readers provided so much amazing, insightful input that it’s taken me days to go through her notes chapter by chapter and clarify areas she found confusing, add sources, rethink construction, etc, etc. With that phase complete, I’m heading back into those fat chapters (the very long 40s, 50s and 60s decades) for judicious trimming and more.

Something had been niggling about me about those chapters, and my astute beta reader helped me identify what it was. Because there are more women included and because I gave them free rein to share their stories, readers can get lost in the wilderness so to speak. My friend suggested I make more frequent use of my narrator’s voice to paraphrase and then assist the reader to know what’s important about these decades, what the take-away is. It’s a matter of guiding my readers and helping them stay on the path through these more complicated chapters.

Which is hard work. Anyone who writes knows how difficult it is to make sweeping changes when you’re too close to the material, and I’m definitely close to this material after more than 2 years of steady research and writing. But I realized if I just go day by day, and concentrate on each chapter separately until I am satisfied with it, I can maybe, just maybe, hit the deadline.

I was supposed to have everything to our designer by this Friday, but THAT wasn’t going to fly, so I pushed it back, to my chagrin. Even so, I know it won’t be perfect. I console myself with the knowledge that if I worked on it for another month, or even another year, Kiss and Tell wouldn’t be perfect.

Instead it’s going to be the best book I can write right now.

It’s still early and I’m feeling refreshed, so guess what I’m going to do now that I’ve posted a blog?

Yep. I’m going to go back to writing about sex!

Plus, I promise to blog again in a couple days about the process of honing the book’s subtitle, which required massive polling, much democratic input and then a final executive flourish of a decision.

It’s all good.

A pitifully short update

My procrastination skills—always formidable—have experienced a recent surge in power. Thus, it has been an entire month since I’ve chronicled progress on Kiss and Tell for you. Which is crazy, because I actually have a boatload of stuff to report.

I have a very minor amount of revision work left (maybe a few hours), and then the finished manuscript is ready to go out to a couple of beta readers, a term I just learned from my copy editor’s website. Beta readers provide a preview for an author of what the public might say about the book, pointing out things that are confusing, repetitive or even missing. Since the book is about 450 pages, agreeing to be a beta reader is no small task.

Fortunately, as I say to anyone who’ll listen, I have the best and most supportive friends anyone could hope to accumulate, and two of them have agreed to the “beta” task. One is an editor and the other a writer (though both can do both), so I’ll be fortunate indeed to see the book from their perspectives.

While they are reading, I’ll turn my attention to creating type for the book’s cover, which includes soliciting cover blurbs from authors I’ve met over the years. Dr. Whelihan and I met last week to discuss hiring a book designer and together we interviewed two candidates on the phone. I’ve since had additional calls with several online organizations who specialize in helping self-published authors bring their books to market. It’s a complicated field: not rocket science or anything, but there are multiple paths you can choose and we want to explore all the options before jumping in.

Although December is a huge month for selling books, it would be a rush for us to pull everything together in time to make a holiday release feasible. And let’s face it, sexual desire is understandably not at the forefront of women’s minds when they’re trying to buy and wrap gifts, arrange holiday dinners and parties, send cards and trim trees. Enough already! As we learned during interviews, sex can feel like one more thing on a to-do list if a woman is feeling overwhelmed by the requirements of daily life.

So right now we’re aiming for a lead-up of Kiss and Tell marketing to dovetail with Valentine’s Day. We’ll get advice from more experts along the way on how to make sure the campaign effectively builds momentum, and though I’m sure we’ll hit some bumps along the way, I’m hopeful we can generate some strategically-timed media excitement to help things along.

Fortunately, I have friends who have been down this road and are willing to lend their advice and expertise. Though the process seems a bit scary to me, they give me confidence that it can be done! Books do get published. It’s not impossible. Even for little old me!

And now, if you’ll excuse me, I’ve got just a few more revisions to make.

I’ve written a book

For more than two years now, “I’m writing a book” has been my job title, my obsession and my reason for being.

On Monday I sent 474 pages of words—95,800 of them actually—to an experienced book editor to see what a professional person thinks of all this research on women’s sexual desire.

While I recognize that revisions—perhaps major ones—are part of the process, I’m naturally thrilled to be done. There’s undoubtedly a line I’ve stepped across; the book is whole now, a complete work. It’s permissible for me to shift over and say “I’ve written a book.”

Though I’m elated and proud and even incredulous about this achievement, I’m a little surprised at how quickly I’ve moved on. The self-congratulatory period was frankly shorter than I think I deserved. I thought I’d linger awhile in the fog of self-satisfaction once I hit that SEND button.

Instead, I immediately began thinking “OK, what’s next?”

First off, I’m way behind on day-to-day tasks and appointments, so I’m scrambling there. More importantly, I have several freelance writing assignments due before the end of the month, so no dilly-dallying in that arena either. In addition, I want to spend some time on marketing and social media (for example: do better at blogging!). And I definitely need to perform major research on the next phase of self publishing. I’ve collected numerous articles about the process and must absorb them in order to determine the best way to go about hiring a designer to pull the book together for publication.

Two weeks ago, Dr. Whelihan wrote a very nice letter to Victoria, our New York agent, and terminated our relationship with her. We received seven rejections (from Perseus Books, U.S. Penguin Group and others), which didn’t discourage us that much. We believe women’s sexual desire is a subject that needs to be addressed in all age groups; New York publishers seem to think we need to narrow the focus of the book and only appeal to smaller slices of the population.

We respectfully disagree. And since Dr. Whelihan is the expert (and after my research, I’m getting there!), we decided to trust ourselves and publish the book that our heads and hearts tell us is what readers want.

At this point, if a publishing house in New York suddenly offered us a contract, we’d say no. It would be 12-15 months before the book was for sale if that happened. With self-publishing, we hope to have copies of Kiss and Tell in hand by Thanksgiving.

That doesn’t mean you won’t be able to download the book. You will, of course. And we’re even hoping to make individual chapters available online, in case you truly just want to read about sexual desire for women in one decade only. (That’s another perk of self-publishing; you get to do what you want!)

It feels like everything is moving much faster now. Hopefully the momentum will continue and we’ll see our dreams realized of a book to sell by the holidays. Such a brave new world. Scary, but exciting.

Just look what happens when you hit the finish line … when you can truthfully say “I’ve written a book.”

Good news and bad news

The good news is that my surge to finish the book and deliver the manuscript to the editor by Aug. 13 is on track. I allowed myself a bit of padding when I chose the deadline, hoping I wouldn’t panic too much (which I did anyway for a couple days).

The bad news is that I’m using up a lot of the padding with a complete rewrite of the chapter on the 70s ladies. Up until this chapter, the editing process has been a matter of reading along and feeling pretty OK about the work. I occasionally find bumps and even places where I think, “what the heck happened here?” Which means I stop and rewrite, fix the transitions and modify whatever requires it.

But the 70s chapter was the fifth chapter I wrote and I’ve realized my form changed right after that. This was the final chapter where I told the women’s stories more individually, allowing their voice to proceed more or less uninterrupted as they discussed desire throughout their lifetime. The latter chapters, which I like better, interweave the women’s observations and feature several subjects commenting on the same topic, rather than being isolated in their own life story.

I’m editing the book in order, even though I didn’t write it in order. I figure it’s imperative to read the book sequentially at least once. The fact that I made it to the 70s without any chapter screaming for a rewrite constitutes additional good news. And since the 80s chapter was included in my book proposal as “sample pages,” I know it’s going to require very little editing. The 90s chapter is short, so while it may need sprucing up, the work will be mercifully brief.

Meanwhile, I remain bogged in the 70s. The intro to the column wasn’t engaging at all; just dry statistics and overall percentages of what women told us in the general survey. So I went back and read my raw notes for the chapter and found these women imparted surprising and even shocking things about their sex lives.

One woman said she experienced so much pain with sex (right from the start) that it took two years before she and her boyfriend got all the way to full penetration. She delivered this information with no sign of how dismaying a listener might find this. Another 70s lady had several trysts with a 27-year-old lover just weeks after she was widowed and then began a tempestuous affair with a man three decades her junior. During her 48-year marriage, she took an unknown number of affairs or lovers, likely between 75-100. This information was also delivered absent dramatics; the speaker showed no expectation of her words creating surprise.

Another woman in her 70s had gone for marital counseling in her 50s and was able to speak very eloquently to the things which keep intimacy alive in a relationship when sex is no longer possible. (Her husband’s health issues are the culprit.) Yet another subject says, “I guess I got holy,” when describing how her attendance at a new church has made her disinclined to engage in the affairs of her youth. But the thrice-married woman still struggles with her sexuality: She doesn’t understand why she still has passion if she’s not supposed to do something about it. And she feels trapped by the church’s admonition against sex before marriage, since she has no desire to remarry after her third husband’s death.

Given the exceedingly rich material the 70s ladies shared with me, my chapter just didn’t do them justice. Yesterday I wrote 6 new pages of juicier stuff as a fresh introduction. Then I went through the interviews once more with my trusty colored highlighters, using them to mark comments on common topics. This afternoon it’s back to the grindstone, with the goal of more integration of the women’s stories. I’ll still let them speak at length in places, but the group as a whole needs cohesion. I can see that now.

The clunkiness of this unedited 70s chapter is reassuring in one other way: It means my skills and expertise sharpened as I worked my way further into the book, and I can now bring them to bear on my less polished work. My voice naturally became more sure as I increased my familiarity with the material and came to rely less on recitations of numbers and more on the truths I’ve found at the core of women’s desire.

This was exciting to realize—and it’s what made me sure I had to rewrite the chapter. Before I turn the manuscript over to editor Tiffany, I’m determined it will be the best I can offer.

But dang. Having to redo a whole chapter is the pits. Mumble, mumble, grumble, grumble.

And now I shall STOP procrastinating and get back to it.