Posts Tagged ‘Hiring a PR firm’

A bit of news

July 20, 2014

When last I shared a post with you patient people, “Kiss and Tell’s” public relations campaign was about a month from wrapping up and the news on the headache front was oh-so-very-good (although I mentioned one side effect of my prevention drug was that I DID miss that little thing we like to call eating). I realize there’s been a giant time gap, but if you’re game, come along and I’ll fill you in on what you’ve missed.

As I blogged in February, the numerous television appearances that Insider Media Management secured for Dr. Whelihan and myself to promote “Kiss and Tell” did not translate into book sales—surprisingly. Personal appearances turned out to be most successful, so that’s what we focused on toward the end of our campaign. However, I confess I was a bit distracted because somewhere around Christmas I had made the decision to move back to Austin to be with my family and friends.

It was a wrenching decision. When I moved to West Palm Beach, I figured it would be for only a few years. But I loved the ocean, loved The Palm Beach Post, loved my fabulous, smart roommate and ended up missing Texas way less than I thought I would. Huge surprise.

I stayed. And stayed. For a total of 12 years.

When I took early retirement from the newspaper in 2009, my mom wondered if I’d move back to Texas, but I told her I wanted to write my book. She understood. Three years later, when the book was finished, she asked again. I told her, “Now I need to market it.”

Which I did. For an entire year.

Enough.

Finally, this spring, I wrapped up my time in Paradise (as I like to call West Palm Beach) and took steps to bring all my belongings together in the same zip code. True, they are scattered between a storage facility on Braker Lane, my Mom’s attic AND her basement, but still, I like to think they are within shouting distance of each other.

In a show of solidarity, my wonderful pals Di and Patti (from Arizona and Ohio!) drove to Texas with me in early June, to ease the transition. We all lost a dear friend to a sudden aneurysm just days before my departure, which was wrenching beyond words, and a bit ironic as well. I had moved to Florida during a time of immense grief, mourning the unexpected death of my young niece.

To counter that memory, I very intentionally planned to say good-bye to Florida slowly, to give myself time to appreciate all the things I’d come to love about my adopted home. I had this serene, graceful exit all built up in my head—but once again, I left one state for another with a broken heart.

I limped into Austin feeling more fragile than expected. And the town isn’t quite how I left it, that’s for sure. I didn’t know where I’d fit in.

For the time being, I’m living with Mom, though I have already zeroed in on a nearby apartment complex where I’ll move this fall (halfway between my sister’s house and my mom’s condo!). Meanwhile, we are compatible roomies, while I make sure everything is as good with my 86-year-old mom as I think it is. I say we’re roomies, but between her trips out of town and the numerous dog sitting jobs I’ve already worked (and booked for the future), we’re apart more than I thought we’d be.

A quick trip to Padre Island in mid-June to celebrate Mom’s birthday was the perfect time for the moving company to call and try to deliver my furniture from Florida, so that was annoying. I had to wait an additional eight days before they sent another truck, but what are you gonna do? Finally everything arrived and has now been wedged into tiny storage units, joining the gang o’ stuff already hanging out at Braker Storage since the sale of my house last October.

Have I said how nice it’ll be to have my own place when I can unpack everything all at once? Well, it will.

Meanwhile, I started calling friends and getting back in touch with Austin peeps. It wasn’t long before I remembered why I love this place: the people. It does my heart such good to see the faces of friends after so many years apart, and still find so many shared interests, so much to laugh and talk about, such enthusiasm for time together. I feel … nourished.

And I’ve already received a couple of invitations to speak to groups about “Kiss and Tell,” so that’s exciting. Austin has a great demographic for the book and I look forward to marketing here. (I’ll blog about those appearances once they occur.)

Headache-wise, the Topamax is still effective, although I believe the stress of the move and my friend’s death increased the number of my migraines in May and June. I’m doing better now that I’ve settled in and am creating a routine at Mom’s. I can’t report only two headaches a month like I could back in January and February, but I’m hopeful I can get there again.

Part of the problem may be that, with my neurologist’s permission, I dropped from 125 mg. to 100 mg of Topamax at the beginning of May. Of course, I didn’t know then what a stressful time it would turn out to be. I asked if I could reduce the dosage because I was dropping too much weight and developing a food aversion. Eating felt like a true chore, something I almost dreaded. I knew that was dangerous.

My neurologist thought I could drop the dosage and still get a good effect with 100 mg. In addition, he felt the tension in my neck was reduced enough that I could cease getting Botox injections there (after four years). Needless to say, I was happy with that visit to his office!

Which reminds me, I need to find a really great migraine specialist here in Austin. That’s going to be hard. I’ll be comparing him to the BEST guy in West Palm. Dr. Winner was AWESOME.

Sigh. There are a lot of folks I miss back in Paradise.

I guess in some ways my heart will always be in two places. I’m going to have to get used to that.

 

 

 

 

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What’s up on Thanksgiving

November 28, 2013

I began my Thanksgiving with chilly morning walks for Sadie and Dexter, elegant standard poodles who require separate outings, thank you very much.

Their owners asked that I walk them one at a time, which I strongly prefer anyway. I find that two dogs, two leashes, multiple distractions and however many poop bags I end up with can lead to more confusion than I care to handle.

Also, I discovered during Sadie’s first walk that she enjoys barking and mildly lunging at any dog she encounters along the way. Since Sadie is 13 years old, and since I will be with her for just one week, I harbor no illusions about my ability to break her of this particular habit during our time together.

Fortunately it’s a very quiet neighborhood, and in three days we’ve only seen two dogs, so it’s hardly an issue. Both dogs are very sweet and docile all day long, though Sadie’s mischievous nature extends to a trick I’ve only heard about but never seen up till now—and that is grabbing the end of the toilet paper roll and pulling it out. Actually, I haven’t caught her doing it, though I think that would be funny. I’ve only seen the results, about 12 feet worth of toilet paper laid out across the bathroom floor in a perfect line. It’s pretty hilarious to find when you think you’re alone in a house.

Needless to say, I am thankful to be in the company of two entertaining, four-legged clowns this Thanksgiving. I’m preparing a dish to take to some friends’ home for a big dinner later this afternoon. Although it’s tempting, I won’t load up Sadie and Dexter to bring along, since my friends have a giant mastiff, and although all three dogs are good as gold, I don’t care to take chances that someone will get their nose out of joint.

When last I blogged, Dr. Mo and I were wrestling with the question of whether to sign a contract with a public relations firm to represent “Kiss and Tell.” After nine months, I feel like I’ve done about 75 percent of what I know how to do to market the book, so seeking help makes sense. We researched some other firms and asked dozens of people for their opinion. Honestly, there was a lot of disagreement. Plenty of people said DO NOT DO IT. And lots of people said THIS IS YOUR SHOT; DO IT.

We realized it was going to be a gamble. After much soul-searching, we threw the dice and decided to bet on “Kiss and Tell.” We signed a four-month contract last week with InsiderMedia out of Boca Raton. Already I’ve seen the difference, which is encouraging. A magazine in Fort Lauderdale needs a high-res photo of our cover for an article they want to do about us for Valentine’s Day; I wrote a 1,000-word blog yesterday for a relationship site; we did some fine-tuning on our website and Facebook page; and Dr. Mo wrote some tips on sustaining desire during the holidays for the company to use during marketing. I’m sure there’s much more to come.

The best thing for me is that the momentum of my life seems to have picked up, and that is a definite positive. When the Topamax made me so sick in August, I did pull out of it, but I don’t feel I’ve fully regained my normal energy or motivation. (Faithful blog readers will recall I started the Topamax in late summer as a migraine preventive, and immediately slid into a nasty six-week depression.)

Anyway, having the structure and contact of a relationship with a PR firm seems to be helpful for me at this stage, so that’s another thing to be thankful for on this particular day. I’m thankful as well for a few weeks at home here in sunny West Palm, although I thoroughly enjoyed a three-day trip to Charlotte, N.C. with Dr. Mo earlier this month for a book signing at Park Road Books. While there, I also watched the doctor at her professional best as she taped her live segment for “Charlotte Today,” a spot she does every month for the NBC affiliate.

Also in November I visited my former roommate, who moved to Cleveland about four years ago and took a job in a marketing department of a large law firm. A girlfriend from Austin flew in as well and we made it one of those fabulous girls’ weekends you never want to see end. Wonderful pubs and restaurants, the West End Market, Great Lakes Science Center and shopping at Crocker Park.

And, oh yes, cocktail hour with her parents.

My friend’s parents adhere to this quaint little tradition called cocktail hour. Like you see on “Mad Men.” Something I heard about but never experienced growing up in Richardson, Texas. Complete with ice bucket, olives, delectable snacks, napkins, drinks. Everything else gets put on hold. People sit down. Chat. Sip a drink. Have a little something to eat. Talk over the day’s events. Relax. Think about dinner.

It’s incredibly civilized. I could definitely fall in love with the whole ritual.

My vacation euphoria let my senses override what I know for certain: For me, alcohol equals a migraine. After my first (very moderate) cocktail hour, I woke up with a migraine, so I gave up the practice the day after I started it. I drank ginger ale on subsequent days, along with fancy snacks on cocktail napkins and a bit of sophisticated conversation. I am sad to report it wasn’t the same. I mourn my inability to imbibe, but I assume my long-range health (insert giant yawn here) will benefit. Sigh.

So that’s it. A Thanksgiving report, and a very good one overall as you can see. A bit of complaining in the headache department as I am wont to do, but I am definitely grateful for progress on the book front, good friends to be having dinner with, happy dogs here in the house with me, and loving friends and family all year long.

Plus, the chilly day in West Palm has turned bright and sunny, and it’s blown away the heavy humidity. So it is truly glorious outside. Before long it’ll be time to get Sadie and Dexter out for walks again. Happy days!